2024 Healthy Behaviors Program Annual Evaluation

Date: 10/16/24

Our Healthy Behaviors Program, also known as the My Health Pays® Program, aims to inspire members to take actions that improve their health. The program addresses members' health needs across a spectrum, from general wellness to managing chronic conditions. It is built on the principle of “meeting members where they are,” helping them take the first step toward healthier behaviors and supporting them in maintaining those behaviors for better health outcomes.

The program includes initiatives such as a tobacco cessation program, a weight management program and a substance use recovery program. Additionally, it promotes healthy behaviors through preventive care, pregnancy care and chronic disease management. Members can participate in multiple programs if they meet the eligibility criteria for each. The program is administered based on a calendar year.

Through the program, members can earn financial rewards by completing healthy behaviors. Members receive a Visa prepaid card when they earn their first reward. Each time they complete a qualifying activity, reward dollars are added to their existing card. Rewards can be used to help pay for utilities, transportation, telecommunications, childcare services, education, rent and to shop at Walmart for everyday items. Rewards are non-redeemable for cash and cannot be utilized for purchases of alcohol, tobacco, firearms, gambling activities or drugs (except for over-the-counter medications).

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